Documentary + Maynard James Keenan's vineyard = wait, what?

C’mon, tell me that upon hearing that Tool/A Perfect Circle frontman Maynard James Keenan was branching out into the field of winemaking you didn’t groan too. Surely, even for a guy who places as much of a premium on quality control as Maynard does (provided you, uh, like Tool), this seemed like a trendy cash-in—nonchalantly slapping the devil horns onto someone else’s bottle of grape and watching ’90s prog-metal fans lap it up.

But he has got some advice for you, little buddy. I’ve just watched the trailer for the forthcoming documentary (mockumentary?) Blood Into Wine, and am at least now somewhat convinced that dude’s dedication to the grapes is for real. Here we see Maynard and partner in wine Eric Glomski spouting vintner speak like “letting the soil speak for itself” and “we’re not chasing the market, we’re making the wine we want to make!!!” amongst footage of Keenan digging (‘til he, feels, SOMETHING!) in the soil, bottling his product, and signing bottles for the tattooed masses at Whole Foods.

Just like in the band for which he is best known, there’s a pronounced stream of levity to balance the stone-faced seriousness. Absurdists Tim and Eric host Maynard in a talk show called “Focus on Interesting Things,” Patton Oswalt and a purposely valley-girl-ish Milla Jovovich are seemingly employed as Christopher Guest-style ringers, and the trailer’s opening thirty seconds feature a heavily accented vineyard hand played by Bob Odenkirk inserting a screwdriver into a grape and proceeding to “suck off the tool.” Keenan (clad in a “Free Frances Bean” shirt) informs a sampler of his Cabernet Sauvignon that he named it after his deceased mother Judith, but neglects to tell him that she’s also the inspiration behind the A Perfect Circle song of the same name where he repeatedly uses the f-word to rail against Christianity.

The equation here need not be difficult; Maynard James Keenan + serious wine talk + comedy = me there on opening night.